A business consultancy service founded by Matthew, offering a values-led approach shaped by his background in defence, leadership, and social impact.
The brand needed to communicate both professional credibility and a deeply personal story—incorporating his connection to nature, his journey with mental health, and the role of his dog, all while creating assets suitable for platforms like LinkedIn and YouTube.
We created a series of versatile personal branding images across urban and natural settings, incorporating meaningful elements of his story and styling—positioning him as both an expert and a relatable, purpose-driven leader.





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