At Branding Profiles, we operate as a strategic creative partner — not just a photography or video provider.
We believe the strength of your brand is reflected in how consistently and intentionally it shows up. That’s why we take an agency-led approach, bringing together the right people, skills, and perspectives to deliver work that aligns with your business goals — not just your brief.
Every project is led by founder and creative director Hue Kedge, alongside brand video strategist Victor Chin. Together, they guide the creative direction, ensuring every visual asset is considered, cohesive, and commercially aligned.
Around this core, we curate a network of trusted creative specialists — photographers, videographers, and brand thinkers — selected based on what your brand needs to perform at its highest level. No unnecessary layers. No misalignment. Just the right expertise, at the right time.
Our priority is simple: your results.
We exist to create visual assets that are not only elevated in execution, but valuable to your business — strengthening your positioning, building trust with your audience, and supporting long-term growth. This is a streamlined, one-point-of-contact experience, backed by a team that knows how to deliver.
Hue Kedge is a creative entrepreneur who sits at the intersection of brand, business, and visual storytelling. With over 25 years’ experience across three continents specialising in marketing, branding, photography, and strategic partnerships, she doesn’t just capture content — she shapes how businesses are seen, remembered, and trusted.
As the founder of Branding Profiles, Hue leads with a clear philosophy: creativity is a business discipline — one that shapes perception, builds trust and directly influences results. Her work goes beyond imagery, guiding founders and teams to show up with clarity, confidence, and intent in a crowded market. Known for her ability to draw out presence and authenticity, Hue creates visual assets that feel aligned, elevated, and commercially effective.
Beyond Branding Profiles, she is the artist behind Hue the Artist, exploring identity through mixed media, and co-founder of Creative Hearts Co., a community-focused art gallery and creativity hub in Brookwater QLD. For brands ready to move with purpose — Hue brings both vision and direction.
Victor brings a strategic edge to video, combining technical expertise with a deep understanding of brand, audience, and performance. With a background in engineering, IT, and business, along with extensive experience as a product manager and digital delivery lead, he approaches video through both a creative and commercial lens.
His strength lies in translating complex ideas into clear, engaging visual stories that build brand awareness and drive results. Having led multidisciplinary teams across high-volume digital products and services, Victor understands the full lifecycle — from concept through to execution and optimisation.The result is video content that isn’t just visually strong, but purposeful, strategic, and aligned to real business outcomes.
We’re building a network of high-calibre creatives who understand that great work is the perfect balance of creativity and strategy. If you take your craft seriously, understand brand, and want to contribute to projects where the outcome matters — we’d love to connect.
We are currently seeking:
If you’re looking to collaborate drop us a message!

















