Personal Brand Photography
Ashleigh Atkinson Finance Broker
Client
Ashleigh Atkinson
The Client
Ashleigh Atkinson is a finance broker and the founder of Dynamic Finance Broker, a new business focused on helping individuals and businesses navigate their financial options with clarity and confidence. As she builds the brand and develops her website, Ashleigh needed imagery that would introduce both her professional expertise and the personal story behind the business.
The Challenge
With very limited photography currently available on her website, the opportunity was to create images that could begin telling Ashleigh's story before a potential client even reads the words. Her Army background is an important part of that story, while professionalism and trust remain essential in the finance industry. The imagery therefore needed to balance credibility with personality and create points of connection with the clients she is best positioned to help.
The Outcome
We created a varied collection of professional and more relaxed imagery that gave Ashleigh flexibility across her website and marketing. Her Army background was subtly incorporated through photographs taken against a mural featuring camouflage-inspired tones, giving her a visual way to share an important part of her story. Combined with polished professional portraits and more approachable images, the final library reflects her experience, personality and the personal service at the heart of Dynamic Finance Broker.
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