Laura Jenkinson is an experienced mortgage broker and the Director of She’s My Broker, helping clients navigate their finance options with personalised advice and support. Already established in her business, Laura had professional imagery in place but wanted to expand her image library with content that showed more of the person behind the brand.
The goal was to create imagery that felt less traditionally corporate and gave Laura's audience a stronger sense of connection with her. In an industry centred around trust and important financial decisions, we wanted to showcase her professionalism while also revealing the personality, lifestyle and values that make her different from other brokers.
We photographed Laura within her local environment and incorporated her love of nature, along with her dogs, who are an important part of her life. These personal elements helped create a relaxed and relatable collection of images while still supporting her professional brand. The result is a versatile image library for social media and marketing that feels unmistakably Laura and gives potential clients another way to connect with the person behind She’s My Broker.





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